Sales Training Built For Sales Teams
Trusted by leading companies worldwide
Why Aura Sales
Your revenue grows when your sales team grows.
We partner with ambitious businesses to build high-performing sales teams. Every methodology is designed around your business, then coached live inside real customer conversations, where performance actually changes.
Our Track Record
We’ve led target-crushing B2B sales teams, closed high-value enterprise deals and built sales engines that scale.
Don’t Take It From Us
See what the salespeople we’ve trained have to say about working with Aura Sales
Ready to see similar results?
For Founders Build a Sales Process That Grows With Your Business
What You’ll Build
A Repeatable Sales Process
Learn how to structure every stage of the sales journey, from first conversation to closed deal, so you’re not relying on instinct alone.
Better Customer Conversations
Develop the confidence to ask stronger questions, uncover real business challenges and position your solution around what matters most to your customer.
Sales
Momentum
Understand how to guide opportunities through your pipeline with purpose, creating clarity on next steps and reducing stalled deals.
A Predictable Pipeline
Build practical outbound strategies, referral approaches and networking habits that generate consistent sales opportunities.
The Outcome
You’ll leave with more than a better understanding of sales.
You’ll have a practical sales process you can use immediately and continue building as your business grows.
For Enterprise Build a Sales Team That Performs Consistently
Your sales team doesn’t need another training course. They need a clear sales methodology, practical coaching, and the confidence to perform when it matters most.At Aura Sales, we build your sales methodology around your business, then coach your team live using your language and real customer conversations. The result is a sales process your team understands, adopts and uses every day.
What We Help You Build
A Repeatable Sales Process
Replace inconsistent selling with a clear methodology your entire team can follow. Every conversation becomes more focused, consistent and commercially effective.
A Shared Sales Language
Give your team the confidence to communicate your value consistently. When everyone speaks the same language, customers receive the same experience every time.
Better Sales Conversations
We coach your team in real sales situations, not hypothetical role plays. That means stronger discovery calls, better qualification, more confident objection handling and higher-quality customer conversations.
Sustainable Sales Performance
Our goal isn’t to deliver a great training session. It’s to build behaviours that improve performance long after the coaching ends.
Ready to build a sales process that grows with your business?
TESTIMONIALS What Our Clients Say
“He understands our business and brings a drive and energy to sales training that you just don’t get from off-the-shelf programs. He has always delivered great content which is highly relevant and results focused.”
Group Director Sales & Marketing, Santa Fe Relocation
“Romy was indispensable in helping our salespeople develop to their full potential. His approachable, hands-on coaching style turns sales theory into effective behaviours and sales stories into smashed targets.”
Revenue Director, The Lawyer
“I hired Romy to deliver sales training for my team at Indeed. He is unique in that he doesn’t do classroom training. He is hands-on, plugs in and listens beside the reps on the floor, making real-time recommendations.”
General Manager and VP Sales, Indeed
“Romy presents himself as a hands-on Sales Trainer that delivers clear and measurable results. What makes the training unique is that he personalises a sales approach specifically to your proposition and the individual.”
Chief Commercial Officer, eBay
Sales Recruitment Hire Salespeople Who Fit Your Business, Not Just the Job Description
Hiring the wrong salesperson is expensive. The right CV doesn’t always translate into the right hire, and interviews rarely reveal how someone performs in front of a customer.We help you recruit salespeople who can succeed in your business. Every search starts with understanding your sales process, your culture and the behaviours that drive success in your team.
How We Support You
Define the Right Candidate
Before we begin searching, we work with you to understand the role, the outcomes you’re hiring for and the qualities that matter most in your business.
Find the Right Talent
We identify and engage experienced sales professionals who have the skills, mindset and commercial approach to succeed in your environment.
Assess Sales Capability
We look beyond experience on paper. Every candidate is assessed for how they think, communicate and sell, so you can make hiring decisions with confidence.
Support the Hiring Process
From shortlist to offer, we manage the process alongside your team, helping you secure the right person while creating a positive candidate experience.
Why Aura Sales?
Sales recruitment shouldn’t sit in isolation.
With more than 20 years in sales leadership, we’ve built, coached and developed sales teams across multiple industries and 28 countries. We know what successful salespeople look like because we’ve spent our careers developing them.
That means we don’t simply match CVs to job descriptions.
We help you hire people who will strengthen your sales team and contribute to long-term revenue growth.
Looking to grow your sales team?
Our Team Meet the Experts
A team of seasoned professionals dedicated to transforming your sales performance.
Romy Sembi
CEO / Sales Performance Coach
Pierre Bienfait
Sales Coach
Oliver Castling
Sales Coach
Jane Riley
Global Mobility Specialist
BLOG Insights & Strategies
Practical sales advice, proven frameworks, and insights from 20+ years in the field
